It’s with great pride and excitement that I announce the launch of km design’s updated website. I spent the better part of last year working with brand communication strategist Lisa Mullis to hone our messaging to speak directly to the education-based…
As they say here in the South, “Happy Fall, Y’all!” I’m always amazed at the renewed delight I feel come early October when autumn leaves begin to color our world in shades of red and rust. There’s a crispness in…
Happy New Year ~ Hope your 2023 is off to a smashing start! 🎉 I typically approach the new year with a sense of optimism mixed with a generous dose of self-reflection. This year’s been no exception. In early January, along…
How long’s it been since you’ve taken a hard look at your brand story? If you’re looking to inject new energy, enthusiasm and authenticity into your organization’s marketing efforts, your brand story is the only place to start. That was the case…
Last Monday was a pretty extraordinary day… honestly, I’m still basking in the afterglow! A bit of backstory… one random evening in mid June, something caught my eye in the backyard. A turtle? I’d never seen one out there before. What the…
During km design’s thirteen years of business and throughout my 25+ year career, I’m constantly reminded of the importance strategy plays in successful branding and marketing. Simply put, strategy is identifying your organization’s goals and how to achieve them. It’s…
2018 was an awesome year filled with many memorable projects—but none more so than the rebranding of Central Piedmont Community College. Located here in Charlotte, Central Piedmont is the second largest of North Carolina’s 58 community colleges. It’s my ideal…
Type-face that is… Do you have any favorites? As a graphic designer, I spend lots of time selecting and searching for new and interesting typefaces. Choosing the right type is crucial for effective brand marketing because it not only reflects…
It’s been a while since I’ve been in touch. Belated Happy New Year! Hope you’re as excited about what lies ahead in 2018 as I am! The second half of 2017 was super busy for me. I had the opportunity…
As we slide into summer, now is a great time to re-examine your brand guidelines. As a crucial component to your brand marketing success, they’re oftentimes overlooked and rarely revised enough to create the greatest impact. Do you have brand…
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