Affinity Energy Branding Design

km design partnered with Affinity Automation, an energy control systems integrator in Huntersville, to rename and rebrand the company as Affinity Energy. The process began with a complete redesign of the logo to introduce the new name. One interesting aspect of the new “ae” mark is that it’s readable right-side up or upside down. Once the logo was completed, work began on the stationery package and brand guidelines.

As a company whose presence is seen regularly out in the field, all employee safety apparel including vests and hard hats along with equipment like vehicles and tool labels had to be updated with the new logo.

To reinforce Affinity Energy’s Mission, Vision and Core Values, three 16 x 20 posters were designed and are displayed prominently in the home office.

Updated signage for both the office interior and exterior completed the Phase 1 rebranding.

Phase 2 included a complete redesign of Affinity Energy’s website.

See the Affinity Energy Website Design project.

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