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Belmont Abbey College came to km design to help promote their Loughridge Center for Continuing & Professional Studies – an entire department specializing in educational programs for working adults. The campaign – targeting adult students (23 years of age and older) – included this brochure and a series of postcards. A corporate brochure was also created to introduce the College and program to regional corporations looking for a higher education partner to provide academic and professional development to their employees. To give the piece a different twist, we chose a horizontal 11×8.5 format. The copy focuses on sharing general information to prospective students while also empowering them that their dreams of completing a bachelor’s degree are within reach.
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