Carolina Day School New Brand Messaging (Mission Statement / Tagline), Ad Campaign

As part of the school’s overall brand messaging relaunch, km design developed Carolina Day’s new tagline “Encourage. Empower. Educate.” and revised their mission statement (both short and expanded versions). To read more about the development process and how this new brand messaging was woven throughout the school’s new flagship view book, see Carolina Day School New Brand Story, Viewbook.

Campus Street Banners
This 3-banner series welcomes everyone to campus while celebrating the school’s new tagline and commitment to educating every student. 

Carolina Day School Advertising Campaign
This ad series laid the groundwork for Carolina Day’s new brand story by highlighting the many ways that “Our students are learning for life.” In addition, km design created Facebook posts (both copy and graphics) to complement and further the ad campaign.

Here’s what our client Sarah Goldstein, Director of Marketing Communications had to say about her experience working with us:
Where do I start!? I could genuinely write a book on how essential it has been to have km design working on our projects. We have been using their services since 2020 to help refresh our advertising, strengthen our branding and tagline, develop an incredible view book that tells our school story, and complete some important work to refine the language in our mission statement. They offer innovative ideas and creative custom solutions while never losing sight of our school’s mission and core beliefs. Along with the guidance they provide from start to finish, their response time and their flexibility (yes, these pandemic years have required a lot of flexibility) have provided us with peace of mind in knowing we have a team dedicated to taking care of our needs. Without hesitation, we would recommend km design many times over!

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