Charlotte Water Branding Design

The City of Charlotte came to km design to rebrand Charlotte Mecklenburg Utilities Department (CMUD) to Charlotte Water. They wanted the new brand to emphasize their commitment to providing quality water services and reflect their culture of authenticity, integrity and transparency. The
new logo needed to be simple,
engaging and convey the department’s approachability.

The branding design project included creation of the new logo, stationery, brand guidelines, newsletter, vehicle wraps and department screen saver.

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