Category Archives: Client Relationships

I lost my longest-term client. Here’s what I’m doing next »

I’m not gonna lie… 2024 started out pretty rocky.  I found out mid-January that Charlotte Mecklenburg Library, a dream education client whom I’ve served as primary design and branding partner to for 15+ years, wasn’t renewing my contract effective February…

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Don’t gamble with your brand! The make-or-break impact of photography

As they say here in the South, “Happy Fall, Y’all!”  I’m always amazed at the renewed delight I feel come early October when autumn leaves begin to color our world in shades of red and rust. There’s a crispness in…

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Getting your brand story “just right”

How long’s it been since you’ve taken a hard look at your brand story? If you’re looking to inject new energy, enthusiasm and authenticity into your organization’s marketing efforts, your brand story is the only place to start.  That was the case…

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Does your creative team have enough left-brain moxie?

As the creative director, owner and chief bottle washer at km design, I wear many hats. (That may be the understatement of the year!) But it might surprise you to know which of those I feel is most important.   Without question, the…

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