It’s with great pride and excitement that I announce the launch of km design’s updated website. I spent the better part of last year working with brand communication strategist Lisa Mullis to hone our messaging to speak directly to the education-based…
Remember Ralphie’s daydream from “A Christmas Story” when he turns in his theme on “What I Want for Christmas”? How Miss Shields swoons over his masterpiece while Ralphie’s carried on the shoulders of his fellow classmates and blows kisses of…
How long’s it been since you’ve taken a hard look at your brand story? If you’re looking to inject new energy, enthusiasm and authenticity into your organization’s marketing efforts, your brand story is the only place to start. That was the case…
I have a confession to make. I’m a control freak mixed with a hefty dose of perfectionism – just to keep things interesting . All too often, I find myself saying, “I’ll do it myself.” Sometimes that decision helps me stretch and…
During km design’s thirteen years of business and throughout my 25+ year career, I’m constantly reminded of the importance strategy plays in successful branding and marketing. Simply put, strategy is identifying your organization’s goals and how to achieve them. It’s…
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