All posts by Karen McElmoyle

Are you using my 3 best graphic design tricks?

One of my favorite parts of being a graphic designer and branding consultant is learning from my clients and colleagues. Sometimes it’s big things, but more often, it’s those little things—like a new design resource shared in casual conversation—that prove…

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Are you so far down the wine bottle you can’t read the label?

That’s an analogy one of my clients recently shared to describe a common challenge facing in-house marketers—how do you consistently bring a fresh, objective perspective to your organization’s marketing efforts? Maybe you’ve been doing similar marketing pieces year after year—and you…

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