It’s with great pride and excitement that I announce the launch of km design’s updated website. 

I spent the better part of last year working with brand communication strategist Lisa Mullis to hone our messaging to speak directly to the education-based clients we most want to work with. 

We’re “ALL IN” on education!

So what does that look like relative to kmacdesign.com? 

1. Introducing Our 3-Phased Brand Development Process

We’ve completely revamped and reimagined our brand development process to make it easy for school marketing and development directors to understand, at a glance, the three anchor services we provide:

              1– Brand Strategy
              2– Brand Identity
              3– Creative Implementation

We shepherd your school or organization through our tailored brand process, beginning with development of a compelling, authentic and truly differentiating brand strategy.

This structured approach establishes a seamless creative workflow which enables your team and ours to communicate fluidly and encourages collaboration. Each brand development step we complete together informs and inspires the phase that follows.

We also offer each phase as a standalone service if you don’t need comprehensive brand development support right now.

The beauty of this new, re-envisioned approach is its flexibility to support your school or nonprofit in whatever way works best. Which means…

We can meet you anywhere along our 3-phased brand development process.

Whether you need a go-to creative partner for strategic brand development and campaigns or additional support for your existing team to meet deadlines and increase productivity, we’ve got you covered!

• If you need to strengthen your brand positioning and align your messaging, view our Brand Strategy Process.
• If you’ve honed your school’s brand story and are ready to bring it to life visually, check out our Brand IdentityProcess.
• If you already have a comprehensive brand strategy paired with a strong visual identity and need additional bandwidth to get more work done more quickly, we can help with Creative Implementation.

✏️ Did you know that in addition to our strategic brand and graphic design services, we also offer comprehensive brand messaging and copywriting as part of our 3-phased creative development process?

We recognize the synergetic power between copywriting and design. The right messaging inspires the best design ideas. Put the creative braintrust of my colleague and friend Jim Stadler and myself to work for your institution to reach your enrollment, engagement and fundraising goals.

2.  A New Look for Our Portfolio

This clean, modern portfolio interface showcases the best of our education-centric work. Browse alumni and school magazines, annual and impact reports, community college rebranding, ad campaigns and direct mail appeals.

👉 Check it out and see what’s possible for your institution.

3.  Get our new FREE downloadable guide “Level Up Your Annual / Impact Report: 3 Must-Haves to Engage Donors and Raise More Money”

As a brand communications specialist who supports schools and nonprofits, I poured my heart and soul into this 10-page resource that’s chock-full of easy-to-implement strategies and best practices. Use it to identify opportunities, both in messaging and design, to upgrade your annual / impact report and watch your donations soar.

It’s a game-changing resource that will support your donor communication efforts year after year, regardless of the economic landscape you’re facing.

I encourage you to explore our new website, learn about our services and download the guide. And let me know what you think about any or all of the above.

At km design, we’re committed to helping your school or nonprofit develop compelling marketing communications that achieve your marketing and advancement goals.

👉 If you’re a Marketing or Development Director for a school or nonprofit, reply to this email to schedule a free 30-min call with me to discuss how km design can help elevate your brand and fundraising.

👉 If you know an Academic Marketer or Fundraiser, reply to this email with their name and contact info. Then, I’ll reach out to them directly.

Thanks for reading,
Karen

P.S. Ready to double your annual / impact report fundraising this year? Download our free guide to find out how.