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Charlotte NC Graphic & Web Design for Business, Fundraising, Nonprofits

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How to create a buzzworthy annual report

July 23, 2021 0 comments Balance, Creativity, Design, Layout, Publication Design Karen McElmoyle

‘Tis the season… Christmas in July? … No, annual report season.  Whether you’re a for-profit business or a non-profit organization, an annual report is a yearly, one-of-a-kind opportunity to create raving fans of your shareholders, stakeholders and donors. But here’s the…

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Don’t you hate sticker shock? Me too!

May 25, 2021 0 comments Client Relationships, Collaboration, Communication, Design, Pricing Karen McElmoyle

I’ve gotten this question a lot lately. Typically at the end of a short email from a prospect about a possible project…  “Can you send me a quote?” My initial response: “HOORAY!!” 🎉  Happy dance around the office. And cartwheels…

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What’s gotta hold on me in 2021

February 12, 2021 0 comments Client Communication, Client Relationships, Collaboration, Communication, Creativity, Design, Inspiration, Professional Growth Karen McElmoyle

Ever had one of those times when a specific something (a product/service, movie, book, idea) kept popping up on your radar with scary frequency, yet in the most random, unrelated instances? In a conversation, in a song lyric that gets…

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The gift of midwifing turtles – And brands

October 9, 2020 0 comments Balance, Branding, Communication, Creativity, Design, Inspiration Karen McElmoyle

Last Monday was a pretty extraordinary day… honestly, I’m still basking in the afterglow! A bit of backstory… one random evening in mid June, something caught my eye in the backyard. A turtle? I’d never seen one out there before. What the…

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Want a free, custom Zoom background?

May 8, 2020 0 comments Client Communication, Collaboration, Communication, Creativity, Design, Inspiration, Virtual Meetings Karen McElmoyle

I don’t know about you, but I’m getting a little tired of these virtual meetings. Zoom fatigue for sure! I know, I know… it’s a necessity right now and I AM grateful to see the faces that belong to those…

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Checking in (+) a feel-good playlist

March 19, 2020 2 comments Balance, Client Relationships, Collaboration, Communication, Creativity, Design, Inspiration Karen McElmoyle

How are you doing? You’ve been on my mind a lot amidst all the warnings, cancellations and uncertainty surrounding the coronavirus. Have you regained your footing yet? Yeah, me neither! As a single woman who works out of her home…

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Got strategy?

June 25, 2019 0 comments Branding, Collaboration, Communication, Creativity, Design, Strategy Karen McElmoyle

During km design’s thirteen years of business and throughout my 25+ year career, I’m constantly reminded of the importance strategy plays in successful branding and marketing. Simply put, strategy is identifying your organization’s goals and how to achieve them. It’s…

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The branding project I can’t wait to tell you about

January 11, 2019 0 comments Branding, Client Relationships, Collaboration, Creativity, Design, Inspiration Karen McElmoyle

2018 was an awesome year filled with many memorable projects—but none more so than the rebranding of Central Piedmont Community College. Located here in Charlotte, Central Piedmont is the second largest of North Carolina’s 58 community colleges. It’s my ideal…

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What’s your type?

April 30, 2018 0 comments Balance, Branding, Creativity, Design Karen McElmoyle

Type-face that is… Do you have any favorites? As a graphic designer, I spend lots of time selecting and searching for new and interesting typefaces. Choosing the right type is crucial for effective brand marketing because it not only reflects…

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Could your publications use a facelift?

January 26, 2018 0 comments Branding, Client Communication, Client Relationships, Collaboration, Communication, Creativity, Design, Inspiration Karen McElmoyle

It’s been a while since I’ve been in touch. Belated Happy New Year! Hope you’re as excited about what lies ahead in 2018 as I am! The second half of 2017 was super busy for me. I had the opportunity…

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I’m Karen McElmoyle. You probably know me as a designer. I am a designer—but over the years, I’ve learned there’s a lot more to successful design than choosing typefaces and creating layouts. It’s also about how we work with our clients at km design and the communication-driven process we use. In our blog, and occasional newsletter—I share personal insights, inspirations and musings on all things design to create compelling communications. Sign up below, and I’ll see you in your inbox soon!

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