I have a confession to make. I’m a control freak mixed with a hefty dose of perfectionism – just to keep things interesting . All too often, I find myself saying, “I’ll do it myself.” Sometimes that decision helps me stretch and…
That’s an analogy one of my clients recently shared to describe a common challenge facing in-house marketers—how do you consistently bring a fresh, objective perspective to your organization’s marketing efforts? Maybe you’ve been doing similar marketing pieces year after year—and you…
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