I don’t know about you, but I’m getting a little tired of these virtual meetings. Zoom fatigue for sure! I know, I know… it’s a necessity right now and I AM grateful to see the faces that belong to those…
How are you doing? You’ve been on my mind a lot amidst all the warnings, cancellations and uncertainty surrounding the coronavirus. Have you regained your footing yet? Yeah, me neither! As a single woman who works out of her home…
During km design’s thirteen years of business and throughout my 25+ year career, I’m constantly reminded of the importance strategy plays in successful branding and marketing. Simply put, strategy is identifying your organization’s goals and how to achieve them. It’s…
2018 was an awesome year filled with many memorable projects—but none more so than the rebranding of Central Piedmont Community College. Located here in Charlotte, Central Piedmont is the second largest of North Carolina’s 58 community colleges. It’s my ideal…
It’s been a while since I’ve been in touch. Belated Happy New Year! Hope you’re as excited about what lies ahead in 2018 as I am! The second half of 2017 was super busy for me. I had the opportunity…
Although we’re only a few weeks into the new year, I’m already seeing a clear frontrunner for most requested project in 2017. If you’re like many of my clients, you’ve zeroed in on streamlining and expanding your brand guidelines. [LOUD…
One of my favorite parts of being a graphic designer and branding consultant is learning from my clients and colleagues. Sometimes it’s big things, but more often, it’s those little things—like a new design resource shared in casual conversation—that prove…
That’s an analogy one of my clients recently shared to describe a common challenge facing in-house marketers—how do you consistently bring a fresh, objective perspective to your organization’s marketing efforts? Maybe you’ve been doing similar marketing pieces year after year—and you…
Hope you’re enjoying your summer and have had time for a little R&R. Hard to believe it’s already August! Soon kids will be back in school, and we’ll be making that final marketing push for a strong finish to 2016….
Last time we talked, I was heading off to the UCDA Design Summit in Santa Fe. One interesting topic that was discussed was generational marketing—specifically the traits of the latest generation, Generation Z—and it’s had me thinking ever since. Many…
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