As we slide into summer, now is a great time to re-examine your brand guidelines. As a crucial component to your brand marketing success, they’re oftentimes overlooked and rarely revised enough to create the greatest impact. Do you have brand…
Although we’re only a few weeks into the new year, I’m already seeing a clear frontrunner for most requested project in 2017. If you’re like many of my clients, you’ve zeroed in on streamlining and expanding your brand guidelines. [LOUD…
One of my favorite parts of being a graphic designer and branding consultant is learning from my clients and colleagues. Sometimes it’s big things, but more often, it’s those little things—like a new design resource shared in casual conversation—that prove…
We’re coming into the holidays, everything is starting to get covered in red and green and I know you’ve got a lot of emails coming your way—but I can’t let the season go by without letting you know that your…
Did you get your mail today? If so, you know how easy it is to stand over the recycling bin and toss things in. With mailboxes full of magazines, bills and sales-clutter, it’s a huge hurdle to even get your…
I know it sounds odd, but when I have project limitations, I’m way more creative. I was reminded of this during Jessica Walsh’s presentation at the HOW Design LIVE Conference in Chicago earlier this month. As the co-founder of Sagmeister…
Can you tell yet that I’m a bit of a perfectionist? I relish my work, and left to my own devices, I might do it non-stop for many hours—without a break, without a walk, without eating. When I get into…
Even if you didn’t have a calendar in view, you just know it’s January. Resources to help you change for the better, set goals and be most efficient are everywhere… Yet one thing that often gets overlooked is: Before we…
You probably know that communication is first and foremost in my book. Last time, I talked about flexible timelines, and today, I’d like to share more about how I communicate with you during a project. Generally speaking, email is a great way to…
An important part of my job as a design partner is being flexible to your needs. In my first blog post, I shared the 4 principles of communication that I practice every day. Through those principles, I begin to understand…
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