Could your publications use a facelift?
It’s been a while since I’ve been in touch. Belated Happy New Year! Hope you’re as excited about what lies ahead in 2018 as I am! The second half of 2017 was super busy for me. I had the opportunity…
Category Archives: Client Communication
Are you using my 3 best graphic design tricks?
One of my favorite parts of being a graphic designer and branding consultant is learning from my clients and colleagues. Sometimes it’s big things, but more often, it’s those little things—like a new design resource shared in casual conversation—that prove…
Are you so far down the wine bottle you can’t read the label?
That’s an analogy one of my clients recently shared to describe a common challenge facing in-house marketers—how do you consistently bring a fresh, objective perspective to your organization’s marketing efforts? Maybe you’ve been doing similar marketing pieces year after year—and you…
Best Practices for Selecting and Working with a Graphic Designer
Hope you’re enjoying your summer and have had time for a little R&R. Hard to believe it’s already August! Soon kids will be back in school, and we’ll be making that final marketing push for a strong finish to 2016….
Infographic – The XYZs of Generational Marketing
Last time we talked, I was heading off to the UCDA Design Summit in Santa Fe. One interesting topic that was discussed was generational marketing—specifically the traits of the latest generation, Generation Z—and it’s had me thinking ever since. Many…
Feel the fear and do it anyway
In the past couple weeks, I’ve had two big experiences that had me WAY outside my comfort zone. The first came as a request from my engineering client McKim & Creed. Their marketing director Kristin asked if I would consider leading…
Great partners make great websites
I want to share some exciting news with you! I have an all-new-and-improved, completely-redesigned website—thanks to my collaboration with web designer/developer Jill Anderson and copywriter Diedre Rienzo. I’m so glad I hired two specialists to help me bring my vision…
The 3 parameters to jump-start your creativity
I know it sounds odd, but when I have project limitations, I’m way more creative. I was reminded of this during Jessica Walsh’s presentation at the HOW Design LIVE Conference in Chicago earlier this month. As the co-founder of Sagmeister…
Email vs. phone – which to use when
You probably know that communication is first and foremost in my book. Last time, I talked about flexible timelines, and today, I’d like to share more about how I communicate with you during a project. Generally speaking, email is a great way to…
