Although we’re only a few weeks into the new year, I’m already seeing a clear frontrunner for most requested project in 2017. If you’re like many of my clients, you’ve zeroed in on streamlining and expanding your brand guidelines. [LOUD…
One of my favorite parts of being a graphic designer and branding consultant is learning from my clients and colleagues. Sometimes it’s big things, but more often, it’s those little things—like a new design resource shared in casual conversation—that prove…
That’s an analogy one of my clients recently shared to describe a common challenge facing in-house marketers—how do you consistently bring a fresh, objective perspective to your organization’s marketing efforts? Maybe you’ve been doing similar marketing pieces year after year—and you…
Hope you’re enjoying your summer and have had time for a little R&R. Hard to believe it’s already August! Soon kids will be back in school, and we’ll be making that final marketing push for a strong finish to 2016….
Last time we talked, I was heading off to the UCDA Design Summit in Santa Fe. One interesting topic that was discussed was generational marketing—specifically the traits of the latest generation, Generation Z—and it’s had me thinking ever since. Many…
In the past couple weeks, I’ve had two big experiences that had me WAY outside my comfort zone. The first came as a request from my engineering client McKim & Creed. Their marketing director Kristin asked if I would consider leading…
I’m on Cloud 9 knowing that my Carolina Panthers are going to the Super Bowl. I was lucky enough to attend both home playoff games—It was an experience I will NEVER forget! If you’re a Panthers fan, you know their…
We’re coming into the holidays, everything is starting to get covered in red and green and I know you’ve got a lot of emails coming your way—but I can’t let the season go by without letting you know that your…
Did you get your mail today? If so, you know how easy it is to stand over the recycling bin and toss things in. With mailboxes full of magazines, bills and sales-clutter, it’s a huge hurdle to even get your…
I want to share some exciting news with you! I have an all-new-and-improved, completely-redesigned website—thanks to my collaboration with web designer/developer Jill Anderson and copywriter Diedre Rienzo. I’m so glad I hired two specialists to help me bring my vision…
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